Fuel Transport
Brand Identity
2017
Brand Identity
2017
In a crowded logistics industry, Fuel Transport needed to stand out as a company with brainpower as well as horsepower—a business based on creative problem solving, adaptability, and flexibility.
Completed at Sid Lee.
Executive Creative Director:
Jeff Da Silva
Art Direction & Design:
Dominic Liu, Laura Soper
Writing:
Zach Radford
Executive Creative Director:
Jeff Da Silva
Art Direction & Design:
Dominic Liu, Laura Soper
Writing:
Zach Radford
Cannes Lion Silver 2017
–Brand Identity
Cannes Lion Bronze 2017 x 3
–Logo Design
–Brand Collateral
–Moving Images
D&AD Graphite Pencil 2017
–Brand Expression in Moving Images
D&AD Wood Pencil 2017
–Branding Schemes
–Brand Identity
Cannes Lion Bronze 2017 x 3
–Logo Design
–Brand Collateral
–Moving Images
D&AD Graphite Pencil 2017
–Brand Expression in Moving Images
D&AD Wood Pencil 2017
–Branding Schemes
![](https://freight.cargo.site/t/original/i/7bbf6ce882608be6e02c68d8911ae95bb1a03bc4b57f102971fd94c066c35966/DL_FuelTransport1.jpg)
The identity system was inspired by the idea of a container as the core building block of transportation.
![](https://freight.cargo.site/t/original/i/2c61654ece6c403368690c2114fd8633c770c962d0f87cfa4842f4941484009e/DL_FuelTransport2.jpg)
![](https://freight.cargo.site/t/original/i/4e91627686100be48087e107093b301061b61fc4b08b6f28d7517759aaee1d9a/DL_FuelTransport3.jpg)
![](https://freight.cargo.site/t/original/i/ba09fed3244c857fd4ddfb14f96542b302d3fcb58294b43002431b3e97ca2a6b/DL_FuelTransport8.jpg)
![](https://freight.cargo.site/t/original/i/0d414f2178081de260856c23495dc3dfa96b5f3caef605170b14ca3ee21a8a8c/DL_FuelTransport9.jpg)
![](https://freight.cargo.site/t/original/i/1e462fefd94ffb52b98a342449d8d4b54fa77d646fbee796a9da778a8a0fad48/DL_FUEL_WEB.gif)
![](https://freight.cargo.site/t/original/i/bb26938b4f9179b6be970ea657b3f2f4723303dcb0dc38c3f17f199177ce533a/DL_FuelTransport7.jpg)
Brand communication was focused around the idea of demonstrating how logistics facilitate everyday moments in our lives by bringing everything around us, to us.
![](https://freight.cargo.site/t/original/i/94fda6aaee99918d0cf66570c0920d5a70f350a3d05f3fdd18be62ca4551a5d1/DL_FuelTransport5.jpg)
![](https://freight.cargo.site/t/original/i/45bc549e64dff1ed85459af15ca0a7f84286c1057476086ad081c23b354074db/DL_FuelTransport6.jpg)
![](https://freight.cargo.site/t/original/i/9d5bb23dcccd16b7e5a11f27d3c497356ecd8c93c784a1b2657a06abdb30eead/DL_FuelTransport4.jpg)
![](https://freight.cargo.site/t/original/i/b1f45b688ea9399f13a1d8295eea44837030ce28dfa7aeb52b526fbb79ee3bd5/DL_FuelTransport10.jpg)
![](https://freight.cargo.site/t/original/i/f1878fafdc34b6765182382a81332a008a5ae146ae3af56dce7fd5965e9af8f2/DL_FuelTransport11.jpg)
![](https://freight.cargo.site/t/original/i/b26cf8a65b38a6ffe0254cd82cc7faee44e230b67977ceede9631c85c11749c1/DL_FuelTransport12.jpg)
![](https://freight.cargo.site/t/original/i/b3c06fead410f4e781287f84f5b93bc6f0821ce403718cee89cf1a8780a31ba5/DL_FuelTransport13.jpg)