︎

Grocery Gateway
Brand Refresh
2016
Founded in 1997, Grocery Gateway was the first online grocery delivery service to serve the greater Toronto area. It is owned and operated by Longo's, a super market chain that began as a family-owned, independent fruit market in 1956.

Completed at Sid Lee.

Executive Creative Director:
Tom Koukodimos

Art Direction & Design:
Dominic Liu, Laura Soper

Writing:
Emily Nixon
Website Design & Build:
Sid Lee MTL

Food photography:
Maya Visnyei



Brand elements were informed by the forms and imperfections found in vintage grocery seals and signage, as Grocery Gateway brings the neighbourhood store to your door.

The brand refresh included a complete website redesign and launch campaign that emphasized a commitment to delivering food in a convenient way that does not compromise on freshness.
☻