Toronto For Everyone
Identity and Event
2017
Identity and Event
2017
Formed as an organization to create events promoting diversity and culture, Toronto For Everyone threw a 4–day festival in February 2017 to commemorate the closing of Honest Ed's, an iconic Toronto institution.
Completed at Sid Lee.
Executive Creative Director:
Tom Koukodimos
Art Direction & Design:
Alex Boland, Dominic Liu
Writing:
Zach Radford
Executive Creative Director:
Tom Koukodimos
Art Direction & Design:
Alex Boland, Dominic Liu
Writing:
Zach Radford
Apparel photography:
Nam Phi Dang
Nam Phi Dang
A logo and visual identity were created for Toronto For Everyone, built around the principles of vibrancy, difference, and inclusivity.
Promotional materials were created for the event, An Honest Farewell, taking visual cues from the unmistakably distinctive facade of Honest Ed’s.
Limited run merch was also created for the event, including apparel featuring the 416 and 647 Toronto area codes, treated in the signature Honest Ed's lettering style.
