Yorkville Village
Brand Refresh

Yorkville Village is a newly renovated retail centre within an iconic Toronto neighbourhood that features the intersection of unique personalities, styles and offerings.

A brand refresh ahead of the centre’s relaunch focused on the colourful moments when these elements collide. 

Completed at Sid Lee.

Executive Creative Director:
   Tom Koukodimos
     Dominic Liu
   Sarah DiDomenico, Zach Radford

Illustrations referencing the colourful characters of Yorkville were hidden within the folded pages of a traditional Leasing Booklet, only to be revealed when the pages were torn.
Environmental graphics and retail signage were created to signal activity and excitement ahead of the official relaunch.